Reasons to Move to Structured Content

There are many reasons to consider changing how you create, manage and deliver content. The best reasons are at the intersection of “our current system doesn’t meet our needs” and “a new system would address our critical business needs.” Here are a few to keep in mind.

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Reasons to Move to Structured Content

Faster Creation of Derivative Content
In today’s market, having technical documentation available at product release is critical to meeting customer expectations and supporting technical marketing in support of sales.

Translate Content as Economically as Possible
As companies deliver content to non-English readers, strategies that reduce translation costs are critical to departmental cost containment.

Improved Search Capability
Content consumers expect to quickly find the information they need. This typically involves faceted search (driven through metadata), taxonomy and terminology support.

Mobile Delivery of Content
Content consumers using mobile devices expect responsive HTML that renders correctly. Adobe PDF has severe limitations with smaller screens, necessitating HTML5 output.

Understand Content Consumer Behavior
Analytics and consumer feedback allow departments to understand how content is being searched and what is frequently accessed (and conversely what is not).

Support Collaboration with Subject Matter Experts (SMEs)
How do you make sure that technical information is aligned with the Engineer’s intent? Collaboration tools enable efficient review of content during development.